October 11, 2012 at 7:30 am PT
Figuring out the value of a Facebook fan has become more complex for many small-business owners, ever since the social-media giant began asking businesses to pay to ?promote? their posts.
Under a program rolled out in May, businesses pay Facebook Inc. anywhere from $5 to hundreds of dollars to promote a post to the news feeds of users who have ?liked? their page, plus Facebook friends of those users. The price depends on how many users a business wants to reach.
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Source: http://allthingsd.com/20121011/for-small-businesses-whats-a-facebook-follower-worth/
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