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One of the most important procedures to keep your business more successful than its competitors is to have a strong and stable strategic plan. A strategic plan will help define and prioritize key goals and objectives to help your company grow to new heights. Keep these 3 strategic planning tips in mind for your company:
1. Identify Realistic Goals
Setting obtainable goals for your company will allow for successes throughout. Each time goals are achieved, you are able to move to larger, more challenging goals. Keeping your goals realistic will help push your employees to accomplish new tasks and not settle for failure. Have a goal system where there are short-term and long-term goals set for both your company and each employee. Applying deadlines and check-ins on a quarterly, bi-annual or annual basis will help to track if your employees and company are meeting expectations.
2. Analyze ?Lifetime Value? and ?Life Cycle Management? For All Potential Clients
When analyzing different clients to work with it is important to look at their Lifetime Value with the company. This means to look beyond the first project or their initial budget and see what the lifespan of working together can bring. Often, when finding long-term clients, it will create stronger relationships, loyalty and understand of what will be delivered in comparison to client?s expectations. The second aspect is Life Cycle Management. After analyzing the lifespan look into what needs to be done to keep the relationship and what is all of their areas that can be improved?
3. Find The Right Fit
There will always be overarching goals and projects your company will strive to work towards, but it is not always in the company?s best interest to work toward one goal. Knowing the right fit for your company might mean to put a few goals on hold for the time being. This also might mean to turn down a few projects if they do not help your company move forward. Find the projects and/or clients that work well with your company and correlate with the realistic goals that have been set. If your goals are successful you will be successful, so keep this in mind when setting them.
Ian Singer
Marketing Director
isinger@cmasolutions.com
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